Communication through Film Trailers

I like to consider myself an avid movie fan. There are some great movies out there, however it doesn't always relate to a great trailer. To many times I see trailers predicated on what others are saying about the movie in newspapers and magazines. Other times you see trailers that just simply summarize the movie and leave the ending to question, trying to entice you to pay $9.50 just to find out what happens at the end. The point is there are a lot of bad movie trailers out there. To me what makes a good trailer is rather simple. It gives you a sense of what you are going to experience. The cinematography, emotions, and a hint to the plot line. It is really all about creating an emotive response in the viewer that is what they will experience when they go see the actual movie. I think I found a perfect example in a trailer for No Country for Old Men. It gives a great look into the dark and exciting action thriller that will ensue without destroying any of the story really. Furthermore it chooses great music and narrative clips from the movie itself not some hollywood narrator with a deep voice. Essentially it isn't showcasing anything other than the movie itself. Anyways here is the link enjoy.

http://trailers.apple.com/trailers/miramax/nocountryforoldmen/

Choose the one that says TRAILER